Household Median Income by Zip Code (ZCTA5) — Wisconsin

NOTE: Gray indicates insufficient data or a suppressed estimate.

The Milwaukee metropolitan area in the southeastern corner displays the starkest income contrasts in the state, with deeply purple zip codes indicating median incomes near $20,000 sitting immediately adjacent to bright yellow suburbs exceeding $125,000. Western Wisconsin along the Minnesota border and the south-central region around Madison trend notably higher, with broad swaths of yellow-green indicating median incomes in the $80,000–$100,000+ range. Northern Wisconsin and the rural interior generally cluster in the $50,000–$70,000 teal range, with pockets of lower income concentrated around smaller cities like Wausau, Eau Claire, and several tribal reservation areas.

Data: U.S. Census Bureau, 2023 ACS

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