NOTE: Gray indicates insufficient data or a suppressed estimate.
Broadband adoption across Wisconsin exhibits a clear urban-rural divide, with zip codes in and around Milwaukee, Madison, and Green Bay consistently reaching 90–100% household coverage, while large swaths of the rural north-central and northwestern regions fall into the 70–80% range. Several isolated zip codes—particularly near tribal lands in the north and small pockets in the central part of the state—dip below 60%, representing the most acute connectivity gaps. The western border counties and the Driftless Area in the southwest display notably uneven coverage, with high-adoption zip codes sitting immediately adjacent to areas lagging by 15–20 percentage points.
Data: U.S. Census Bureau, 2023 ACS
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